Global Brand Network

Global Brand Network
Companies be possible to eternity.Everlasting.BTW.On the market today. there is a book called "customer".The content is very exciting.Recommended bosses read the heart.Will benefit. Three tumors: wanton the deduction "salaries.One does not escape also be difficult. Marketers generally the largest company complain. complain the most intense group of people.Also the most difficult to supervise management. the most liquidity of a group of people.More than 90% of its theme related to the allocation of profits.Simple point that is royalty few.Or commission initially promised to honor.Of course. company bosses have sufficient reasons to prove that he did wrong.Able to give so much already "generous performance".But marketers do not understand the reason of the boss.Will not agree with the interpretation of the boss.It will not give up their "condemnation".This is extremely serious.Ranging from individual employees quit.Defected to competitors.While collective mutiny.Let the original instant marketing system paralyzed.Recover.One of many examples.I no longer example.What is more.Personal exodus away the original company technology marketing company talent troupe.Direct and thorough level of a fight with the original company.Such examples are also many."Of course we do..."This is the middle of not only the "salaries" reasons.Other reasons there must be a lot.As Maslow's hierarchy of needs theory reveals the law.Reasons must also have more than one level.Such as the lack of personal accomplishment. Also need to note.The private enterprises deduction "salaries" phenomenon is not only reflected in the body of the marketing staff.Exist in the same body of scientific research personnel. technical personnel.The form of expression is not only reflected in the "commission can not be on time according to the amount of cash on.Is also reflected in the benefits of discount.This case of damage to the brand.Not only does it give existing rival bring their own confidential information and talent.And it is possible to establish an understanding of their competitors. For businesses to Everlasting.Build enduring brands.Private bosses should face this problem.As well as the above-mentioned two issues.And efforts to fundamentally change their own beliefs.The elimination of the "three tumor.The total elimination of the "brand can not bear the pain.As well as the devastating disaster that may be brought to the brand. Fu Liang Xie.Far Zhuo brand planning director.Famous brand Eventpal.Humanized brand planning theory founder and practical experts.International Registration of Senior Business Strategist.Specializes in ultra-low-cost build brand.Former multinational Electric Company brand manager in marketing communications network in China. global brands. China Management Communication Network. vPro management online more than 30 sites equipped with the column.