prada: cross-border marketing Asia

prada: cross-border marketing Asia
As Italy legendary absolute first-line brand.prada development was hard, even after the economic crisis in 2008.Also the rapid growth of sales.In China.The prada been performance was "easily".As the first to enter the first echelon of luxury brands.prada "too close to the people".But the cross-border marketing brand of mystery and freshness. The lens is fast cut.Transformation scene dizzying.The audience almost impossible to remember the brand of clothes and accessories.But they have a common name prada - this is the plot of the 2006 movie "wear prada queen memorable. By title.prada successfully use videos right docking brand fashion and personality.Closely linked to the brand connotation with fashionable career women.Cause consumers resonates strongly.The prada entertainment transboundary Marketing Following the the originator style "Breakfast at Tiffany's" is an example of another brand with celebrities publicity.From the simple "who prada" mode.Into what kind of person in the hierarchy.After prada depth of marketing for the Chinese fans and the Chinese official online clothing released with the movie plot.Achieved good results. However, the prada cross-border ambitions far greater than this.At the same time with great success in the entertainment marketing.Still trying to the field of cross-border mobile phone.Enthusiastic consumer of luxury mobile phones for the Asia-Pacific market.And quite a good impression with the brand logo and intuitive features luxury phone.In 2007.prada teamed the LG company has introduced a LGPRADA phone.Black body combined with the design of prada simplicity atmosphere.So noble atmosphere and charming charm blend.Another silver version of the package also comes with a silver prada the cortical phone package.In China.Gifts and buy silver version of a few.As well as listing shortly silver version is completely out of stock. LGPRADA advent worked in Hong Kong, China and Taiwan.Sales of Mainland China in Beijing, Shanghai and other places.Although LGPRADA mobile phone is expensive.But after the listing is still in hot pursuit by consumers.Limited by the characteristics of luxury.The phone only for sale.This makes many fans can only hope that the "machine" sigh. The cross-border marketing opens prada the crazy expansion ambitions in Asia.The listing the prada also said the proceeds will be invested in their ambitious expansion plans.They plan to open 80 new stores this year.Of which 25 will be located in Asia.The company currently has 319 boutiques worldwide.CurrentlyThe prada brand already has 19 stores in the Chinese mainland.Distributed in 13 cities.Ready to re-open 11 new stores in 2012.In addition to the wide north.prada future will further expand the market share lead in the second and third tier cities.
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